Friday, June 4, 2010

Work Smarder … Not Harder

"I love work," the Victorian humourist Jerome K Jerome remarks in his comic masterpiece Three Men in a Boat. "I could watch it for hours." (http://www.the-chiefexecutive.com/features/feature259/)

When I was a kid we travelled from Tucson, Arizona to San Francisco, California for a summer vacation. We stopped in a curio store and I saw a sign that made me laugh … Work Smarder Not Harder.

Paradoxically, perhaps, that silly sign is à propos to our contemporary world of the Internet. Everything, it seems, is on the Net. So when you want online research, why not just jump on the Web and Google® it yourself?

There are many sophisticated answers to the question … but the simplest and most important is that by delegating the online research, you save precious time which you can devote to your specialized laboratory research.

Online searchers are no smarter than you are … in fact, when it comes to your specialty, we are no smarter than a fifth grader. But if you take the time to provide us significant keywords and concepts important to your topic, we can use our own expertise in sources and search techniques to provide you the results you need in a fraction of the time it would take you to come up with anything similar. Guaranteed.

And if the results still fall short of your expectations, be patient. Let us know we have missed the mark. Nudge us toward the target. We will recalibrate and try again.

Engage in this process often enough, and you and your librarian / information professional will develop a team approach to future research that will increase in effectiveness with each pass.
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Now for today’s offering …
Google® keyword search: Axens Prime-D Diesel Desulfurization
One result ...
Axens licenses BPCL machinery for Mumbai refinery
Bharat Petroleum (BPCL) has selected Axens to provide technology licences for a naphtha hydrotreater and a continuous catalytic regeneration CCR reformer (octanising) at its Mumbai refinery.

The 900,000 ton-per-annum (TPA) CCR reformer will operate on mixed mode to produce benzene and toluene or minimum 108 RON reformate destined for gasoline conforming to Euro III / IV specifications.

Besides meeting the additional requirements of Euro IV fuels, this project will pave the way for further quality upgrading to meet Euro V standards.

Axens is a technology benchmark in gasoline and diesel pool upgrading projects.
source: http://www.processingtalk.com/news/axe/axe121.html
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If your organization does not employ a librarian, consider contacting an independent information professional like Jean Steinhardt Consulting LLC (www.JeanSteinhardtConsulting.com) Visit Jean’s LinkedIn profile at: www.linkedin.com/in/jeansteinhardtresearch

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