Technology Alert ... Using the Web to Your Marketing Advantage

“Business has only two functions - marketing and innovation.” -- Milan Kundera (Czech Novelist, Playwright and Poet, b.1929)

Research and engineering is vital to progress in desulfurization technology. So is marketing.

No matter how brilliant your solutions to technical problems, if no one hears about them, nothing happens.

Marketing is crucial to making the world aware of the solutions you have to offer. The Web can help you.

Here’s a tip … find someone else who has made effective use of the Web, and adapt what you see to suit your purpose.

Take a look at … RPS - Refining Process Services, Inc.

RPS - Refining Process Services, Inc.(http://www.petroleumrefining.com/) is “a corporation that provides a complete array of technical support and training services to the petroleum refining industry on a worldwide basis. Refining Process Services was founded in 1985 to meet the need for an independent source of refining technical consulting and training services. Our reputation for meeting the needs of refiners by providing quality services has grown steadily to include a worldwide base of clients. Refining Process Services will continue to develop innovative services of high value for clients in the petroleum refining industry.”
source: http://www.petroleumrefining.com/

RPS uses the Web to its advantage in two distinct ways.
1) Web site (http://www.petroleumrefining.com/)
2) FCC Network (http://thefccnetwork.com/)

The RPS Web site promotes RPS services directly. The FCC Network site, which the RPS Web site links to, promotes RPS services indirectly … and by doing so, lends a certain credibility that is impossible when saying TA”Hey, look at me!”

Here is how the FCC Network describes itself …

FCC Network
Welcome to the FCC Network, an on-line community devoted exclusively to the subject of Fluid Catalytic Cracking (FCC) and associated petroleum refining processes. The FCC Network is a result of a collaborative effort between Refining Process Services, Inc. and our team of innovative corporate sponsors. Our goal is to be the definitive source of Fluid Catalytic Cracking information on the internet.
You are welcome to use this site free of charge as long as you register for a login name and password. Otherwise, you will be restricted to certain areas
source: http://thefccnetwork.com/
///////
The Web is powerful in its potential … but to realize that potential, you need to look at how others have used the technology to their advantage … and adapt it their methods to your advantage.

////////

Follow the Desulfurization Blog (http://www.desulf.blogspot.com/) for more tips and tricks on how to use the Web to your advantage.